Vision: An Institution enjoying diversity, outreach, innovation and excellence:
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Diversity:
Multi-sector services, regardless of organizational ownership,
Covering both consulting and training specialisations.
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Outreach:
Operation in all Arab countries and aboard.
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Innovation:
Innovative problem-solution, in-line with the characteristics of our
customer-base.
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Excellence:
Delivery according to global standards and the requirements of
total quality management.
Mission Statement:
Deliver multi- sector professional services, in all Arab countries, regardless of the ownership of the organization, with the dual emphasis on consulting and training, through live and continuing interaction between Arab and global expertise, assuring our broad customer - base of achieving total quality management.